Pharmaceutical and life sciences companies are under an extreme amount of pressure to maintain an ever-increasing amount of regulation and legislation. With this pressure, they still need to increase efficiencies, bring new products to the market faster, reduce prices, deliver innovation, ensure patient compliance, and maintain business compliance.
In addition to these hurdles, pharma and life science companies must respond to today’s digital-savvy and highly connected patients in a multitude of ways. We are finding that digital’s impact is greatest in the early stages of the purchasing pathway, when consumers are discovering brands and searching for product options. Consumers regularly switch back and forth between digital and physical channels, and they interact digitally both in and outside of stores. On average, 15% of annual revenue is lost in the life science and pharma space due to an inconsistent brand-relevant customer experience.
In order to meet these challenges they must not only have the business processes in place but also invest in the solutions and technologies available to them. These will both complement the processes and help actively drive their packaging and labeling management.
However, the adoption of new processes and solutions are not without challenge for any business and so many will look for help outside of the organization and their existing resources. This is where Esko can help.
In this webinar, Esko will present 6 examples of what good looks like in the world of pharma packaging and labeling management:
- Packaging process optimization
- Design, create and review in 3D
- Asset ownership and management
- Supply chain optimization
- Managing content
- Merging physical and digital
Individually these can provide significant improvements to any business, but combined they are truly powerful tools and will absolutely help pharma and life science organizations' achieve their business goals "better, cheaper and faster".
Mike Baird,
Global Business Development - Pharma & Life Sciences
Mike is an experienced strategic business manager with more than 20 years in packaging, pre-media and print. The past 8 years he specialized in the pharmaceutical and life sciences verticals. Mike is currently charged with creating and executing Esko's Pharma and life sciences go-to-market strategy on a global scale.
- Benefits of integrating an Packaging Management Solution into your business
- Manage the challenges of controlling your packaging and labeling copy and content
- Adapt to changing regulatory requirements with ease, while maintaining absolute control and compliance
- Learn how to leverage packaging assets to save time, money and drive great customer experiences
- Head of Marketing
- Head of Category
- Head of Artwork
- Head of Packaging
- Head of Regulation
- Head of Compliance
