The Pharmaceutical Industry has undergone significant changes in the last 5-10 years, driven by cost pressures from outside, patent losses, emerging market growth, and a tougher regulatory stance on new developments.
This has led to a paradigm shift in thinking from Big Pharma - as the previous business model focusing on R&D and Sales is no longer sufficient in the current business environment. Operational excellence as well as the ability to deliver the maximum value to the patients – beyond the pill – are now critical success factors to enable Generics to gain a foothold, and for Branded companies to maintain competitiveness.
This webinar will highlight impact of packaging throughout the supply chain from production through to patient as well as the advantages of a timely development of the optimal packaging for both patients and brand owners.
Too often, packaging is an afterthought in the drug development and launch process, and this leads to patients' frustrations, delays in the product launch, under – or over – engineered packaging, inefficient production, and long-term unnecessary costs.
This webinar will underline the benefits of evaluating packaging early on in the value chain, by:
- Selecting the optimum materials.
- Perfecting the design.
- Utilising the best tooling and production equipment.
- Implementing efficient distribution and dispensing processes.
The return on brand equity and the total cost savings usually outstrip the cost of the packaging by many times. The sales opportunities created through a timely launch are significant, and the opportunity to differentiate your product and meet your patients' expectations are immeasurable.
Take part to discover how packaging can ensure the successful launch and lifecycle management of your products.
Noemi Bertolino,
Product Development Manager Pharma
Noemi holds a PhD in Chemistry and more than 10 years experience in packaging with Amcor. She is responsible in Europe for the packaging development and innovation portfolio for Pharma applications. In the last years, Noemi and her team particularly focused on packaging value optimization taking into account consumer requirements and convenience, overall cost of ownership and sustainability.
Ana Klaser,
Global Pharma Market Development Manager
Ana is in charge of the cross-product market development of the Global Pharma business at Amcor. Prior to joining the company, she has worked as Brand Manager in local and global roles for large international food companies in Europe. Ana holds a Master’s degree in Marketing Management from the Bocconi University in Milan, Italy.
- Understand all the benefits of the primary packaging
- Discover the value you can deliver to your patients with the optimal packaging
- See the advantages offered by Amcor’s unique packaging design tools
- Learn from real life cases how to ensure successful product launch and lifecycle management
- Brand owners
- Heads of packaging
- Heads of R&D
- Innovation managers
- Heads of procurement
